We produced appropriate supporting collateral items, further improving the experience and value of our event. A new software, SketchUp, was introduced to us to enable a life-like, three dimensional sketch, resulting in an advanced display of what our event will look like. SketchUp also taught us how to link the project with Photoshop, providing even greater enhancement to our project. In addition, we managed to improve our skills and methods in logo design when faced with this assignment. For our design proposal, we improved on design layout, including the good and bad, do's and don'ts of design layouts. For the proposal, type fonts are key to cater for people from all age groups, in addition to creating a friendly and suitable appearance in attracting the public and various groups of society. As designers, technical strategies such as flyers, posters and mobile apps are crucial to our projects.
In this assignment, we successfully improved in this aspect from experiencing new methods and various possibilities when facing this segment of the project. We took into account many different references including advice and tips from websites created by professionals, giving us a broader scope to what we mould this assignment into.
Malaysia is very well known for its cultural diversity, making it a haven for food lovers from all over the world. In recent times, ‘bizarre’ eating experiences such as ‘dining in the dark’ have started to make an impact in Malaysia. However, isn’t it simple enough to eat in a room with the lights turned off? So we coined an idea where people can dine in an environment where this has never been done before which is eating underwater.
Before creating the event, 3 of us(Me, Kelvin, Calvin) discussed deeply and we've come out with the title scubite. The idea actually came from Kelvin's favourite hobby which is scuba diving and Calvin's favourite thing in life which is eating. Therefore, our ideas developed days after days.
Our project goals is to break the world record is the first purpose. We need more than 500 people to break the last record. There will be 5 tables deep inside the water. Every participant will have a chance to sit at a table with at least 1 public figure(s). In addition, this project aims to raise funds for the less fortunate.
The target audience is people from all walks of life in Malaysia, locals or foreigners. 120 chosen Public Figures. Not to forget the tourists from the west and north because they would love to attend this kind of event. There is ni age limit for this event. The language used in this event will surely be English because English is the world’s language.
Theres plenty of technical strategies we used for this event and one of them is to create awareness by releasing promotional videos and posters, initially ads will be kept subliminal at first to increase anticipation, then will reveal the true agenda. We will attempt to make all the microsites using friendly and less complicated interfaces, depending on what kind of gadget you use.The main picture will be news related to the event, in which public figures will be participating in, which is the next promotional event we will do, including a donation counter to keep track and inform attendees of the collections.
Forum: all information that people want to know, you also can chat with other participants
#Scubite: The collection of all best
photos with this hashtag
Videos: Promotional videos, diving
tutorial.
Donate: Everyone can donate through here.
For the link to every page, it will be
bubble-like where when you click on it,
it will pop up and send you to the page you wanted to go.
Title:
Scubite, the “scubite” name comes from “Scuba” as in diving and “Biting” as in eating.
The concept we used for this event are Underwater, bubble and sea and the major colour we used is blue sea, deep blue and baby blue.
logo:
Logo sketch
Official Logo
Logo: Sunway logo + Scubite typeface, the icon being diving goggles + snorkeling
equipment served on a plate emphasizing underwater dining.
The logo consists the diving and biting element as well, which are diving goggles and snorkel that is served on a plate.The typeface of the logo is waterline, because it represents water and underwater.
Collateral items sketch
What is an event without collateral items? Therefore we created quite numbers of collateral items and theres a lot to choose from such as, T-Shirt, Diving suit, Glass, Goggles, Pin, Tumble, glass, plate, towels, flipper(diving fins) ,Car Vinyls. Other than that, our technical strategies
Our collateral items:
1)T-Shirt
2)Diving suit
3)Glass and plates
4)Diving mask
5)Flippers(diving fins)
6)Goodie bags & towels
Our Technical strategies:
1)Poster
2)Flyer
3)Mobile Application
Sketch up sketches and Sketch up
The Dining Table
The Stage
The Stalls
Side and Top view
Our collateral items:
1)T-Shirt
2)Diving suit
3)Glass and plates
4)Diving mask
5)Flippers(diving fins)
6)Goodie bags & towels
Our Technical strategies:
1)Poster
2)Flyer
3)Mobile Application
'
Collateral Items
We did diving suit for this event because, this is an underwater dining event so logically diving suit is needed in this event.People would love to buy these kind of merchandise as it is very cool to own one.
Glass and plates are one of the important collateral items in this event because food and drinks will be served by using these glass and plates.
For collateral items, T-shirt is one of the important merchandise for an event. Therefore we decided to make t-shirt for this event
Flippers are important for this kind of event as flippers are related to underwater diving Obviously it suits the concept of this event which is underwater dining event.
Flippers can be used for other things such as scuba diving and snorkeling so you cant regret for having it as you can use it in the future.
We did diving mask for this event because, this event is an underwater dining event so logically diving mask is needed in this event too. Surely this kind of merchandise will surely attract people to buy.
This is and underwater dining event.therefore, by having towels for our collateral items will be effective for our underwater dining event.
Technical strategies
Posters are very useful to promote our event as they can surely make people realize that there will be an exciting upcoming event.Furthermore, posters will tell every important information about this event. Therefore it is compulsory to have at least a poster for an event.Without posters, your event will be not noticed by anyone.
Banners are also a good method to increase the anticipation and awareness of the event. Without banners, the event will hardly get the targeted amount of attendence during the event
Flyers is another method to promote an event other than posters. Flyers will be distrbuted to public for them to understand more about the event.
Having a facebook page for this event will automaticaly increase the anticipation of the event. It is good for promoting a event.
Mobile application makes easier for the people to get information just by viewing it using their smartphones. This is one of the easiest way to increase the anticipation of the event.
Microsites
SKETCH UP
Post submission, we received plenty constructive criticism from our lecturer which we will indeed keep in mind to keep getting better and better at what we do. This assignment was an important challenge to us as designers, improving us in virtually every way, at the same time teaching us new abilities and tools we can use to make our work beyond imagination. Thank you for this assignment.
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