Rave festivals are one of the most famous festival now days in most countries. Malaysia has a large amount of ravers and they will attend every single rave events that will be held in Malaysia. Therefore, this gave an idea for me to make one festival poster (rave poster) that will be held at Kuala Lumpur City Centre as thousands of people will attend this event surely. I had come up with 3 different ideas which were both festival posters.
The current situation of these events are There are plenty of existing success of any existing efforts in the industry for the area that I’ll be working in such is FMFA (Feature Music Festival Asia) , ASOT( A State Of Trance) which both of them usually will be held May every year. ‘Thirst’ will be held every year between November and December. ‘We Love Asia’ will be held surprisingly every year. For example, last year (2013) ‘We Love Asia’ was held twice in the 2 month period.
There was also a failure this year which is ‘Live In Colour’ due to some serious reasons. The Malaysian government banned every rave festival that will be held in Malaysia for a mean time because of the death of the 6 people during ASOT (A State Of Trance 2014) due to the usage of drugs become uncontrollable and leads to drugs overdose.
1) Dance festival (common)
2) Rave(electronic dance music) festival (common)
3) Underwater Rave/Dance event (rare)
underwater rave/ dance event , got rejected because there is no reason/purpose behind it.
After sketching some ideas, i decided to make a rave festival poster which to promote hardwell(one of the world's famous DJ in the world). Mr.mike(lecturer) , agreed with my idea and i can start planning my layouts after that. After an hour of looking and inspiring event posters everywhere, i finally started creating a background for my poster.
My ideas of the poster:
1)KLCC background with effects
2)colourful light effects
3)audience(ravers)
4)attractive main person(hardwell)
The target audience for the event will be The people who’s coming to the event will surely be the ‘party people’ and die hard fan of the particular DJ(Disc Jockey). Not to forget the tourists from the west and north because they would love to attend this kind of festival. The age limit for this event will obviously be 18 years old and above. The language used in this event will surely be English because English is the world’s language.
The project goals for the event is to make friends and have fun , at the same time releases stress, and boost your confidence of dancing,
I 'played' with photoshop a lot during the process, trying a lot of effects and blending. Finally i produced a nice and suitable background for my concept.
So i added the DJ and the title. when i showed Mr.Mike, he said change the guy and use your friends as the DJ. So i decided to finish up the poster first, then i change the DJ.
I printed out this poster but it came out being pixelated. It took me 20 minutes to figure out what is wrong with the printing or my design. Then i figured out it was actually the picture of my friend(DJ)and so I decided to take a new picture of my other friend.
After sketching some ideas, i decided to make a rave festival poster which to promote hardwell(one of the world's famous DJ in the world). Mr.mike(lecturer) , agreed with my idea and i can start planning my layouts after that. After an hour of looking and inspiring event posters everywhere, i finally started creating a background for my poster.
sketch
Final sketch
My ideas of the poster:
1)KLCC background with effects
2)colourful light effects
3)audience(ravers)
4)attractive main person(hardwell)
The target audience for the event will be The people who’s coming to the event will surely be the ‘party people’ and die hard fan of the particular DJ(Disc Jockey). Not to forget the tourists from the west and north because they would love to attend this kind of festival. The age limit for this event will obviously be 18 years old and above. The language used in this event will surely be English because English is the world’s language.
The project goals for the event is to make friends and have fun , at the same time releases stress, and boost your confidence of dancing,
I 'played' with photoshop a lot during the process, trying a lot of effects and blending. Finally i produced a nice and suitable background for my concept.
background
I tried playing with colours, effects, and alot of thing by creating this background.
It took a long time creating this background because there were alot of fail attempts by creating it such as, the colours are not suitable, some pictures doesn't fit well with each other and many more.
90% complete
Print attempt
99.9% complete
100% completed
The concept that I used to complete the poster was by using electro effects as dominance in the poster to suite the rave festival theme. Other than that it blended well with the neon light festival as well. The font that I have used was a suitable match for the theme of the festival because it looks funky and cool.
By using the concept that I have used as stated in creative strategy above, they really help me by promoting the poster as people now days love these kinds of effect in a particular rave festival poster. The concept really works on this type of poster and before I start creating this poster, I have researched and observed many festival posters and the majority of the feedbacks are good. I found a great amount of inspirations before I started creating this poster and it did help a lot during the process of finishing this poster successfully. By stating the DJ name on the poster dominantly on the poster, people will be attracted to it because they will want to know who is going to spin for the night. By using Kuala Lumpur City Centre as my background, this will effectively tell people that this event will surely be held around the area. By holding the event at Kuala Lumpur City Centre, it becomes easier for people to attend because it is right in the middle of town.
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